At 57, Barbie is getting a major makeover.

The plastic doll, whose small waist and long legs have been criticized for creating unrealistic expectations for girls, will soon be sold with three new bodies — curvy, tall and petite. Barbie will also be more diverse, coming in seven skin tones, 22 eye colors and 24 hairstyles.

Mattel, the company that makes Barbie, has been searching for ways to recharges the doll’s sales as ‘want lists’ from girls now often include iPads and other electronic devices. The company hopes more kids will be able to relate to the new dolls.

The body transformations have been in the works for two years, Mattel spokeswoman Michelle Chidoni said Thursday.

The doll has changed in some ways already. New skin tones and looks were added last year. And Barbie’s foot was movable for the first time, allowing her to kick off her heels and wear flats.

The company said it will also continue to sell the original 11

-inch Barbie. The new versions will begin arriving on U.S. store shelves in March.

Whether the new models will be a hit with kids remains to be seen, though Chidoni said previous changes were “positively received.”

Marketing experts said more will have to be done to return Barbie to her former glory.

“The look of the dolls is great,” said Marc Rosenberg, a marketing consultant in Chicago, Illinois, who has worked in the toy industry for 25 years. But in order to connect with kids, the new dolls need to be show up in Barbie YouTube videos, apps and shows, said Rosenberg.

Worldwide sales for Barbie have fallen every year since 2012. Mattel sells other dolls, including Monster High and American Girl brands. But Barbie remains very important to the company. It is hoped that the new models will recharge sales by pleasing parents who had grown tired of the familiar blonde doll.

“One size doesn’t fit all,” said Jim Silver, editor-in-chief of TTPM, a toy review site in New York. “This gives people different options when choosing a Barbie for their child.”

ncG1vNJzZmivp6x7uK3SoaCnn6Sku7G70q1lnKedZLmqssSsq7KklWS4qrDSqaasrF%2BXrrOuyJ5koJ2kqHqiec2ermakn6S4br%2FHnqpmpp%2BpeqK4y2armqScYq%2Btu82dnGaZnpl6tMHPnqlmq5ueu6%2FFjmtnam5fZX5wfpdob5tuYWWGeISMnGyfnF1mfqaBjHFwb21dZYNxg8RpnGtuZZiyoL%2FTqKmyZpipuq0%3D